Reverse engineer the ad spend behind your revenue goal.
Four quick steps. Tell us where your revenue is today and where you want it, then we recommend the channel mix and work backwards to the exact monthly spend, leads, estimates and jobs required to get there.
Every benchmark here is real. Return, cost per lead and conversion rates are the live averages pulled from the actual ad and CRM analytics of the 200+ contracting businesses we've run campaigns for — not industry estimates.
Where you are, where you're going
Your trailing 3-month average is the most honest number to use.
Gap to close with paid media: $60,000 per month.
Most residential painters land between $4,000 and $6,000.
33% is the benchmark we plan against.
Revenue gap / month
$60,000Extra jobs needed
12$120Kprojected monthly revenue
Blended return on ad spend
11.5xTotal investment
$7,717Gross profit on new revenue
$27,000Profit after LaunchPoint + ads
$19,283
Google Ads$2,609 spend (50% of the plan) × 8.5x = $22,174 in new revenue
Benchmark 8.5x average (LaunchPoint live average)
Meta Ads$2,609 spend (50% of the plan) × 14.5x = $37,826 in new revenue
Benchmark 14.5x average (LaunchPoint live average)
Blended return 11.5x — your $60,000 revenue gap ÷ 11.5x = $5,217 of monthly ad spend.
Cost / lead
$52Cost / job
$643Growth multiple
2.0xProjections based on LaunchPoint account averages — 8.5x on Google Ads and 14.5x on Meta Ads. Actual results depend on market, offer, speed to lead and sales process: the exact systems we build with you. 🚀